VYU enters Pakistan, brings fashion shopping to livestreams

Pakistan-based fashion platform VYU began operations on October 24, 2026, introducing a shopping format that pairs livestreamed content with the ability to buy products while watching. Mettis Global reported that the launch included a six-hour broadcast featuring actress Bushra Ansari and digital creators Ron & Coco, scheduled from 3 PM to 9 PM Pakistan time.

The livestream is being carried on VYU’s Facebook, Instagram and YouTube channels, with styling features, fashion conversations and entertainment. Co-founded by Farzana Sheikh and Afraz Siddiqui, the platform offers clothing, footwear, handbags and accessories, and says its model brings product discovery and purchasing together in real time. The launch marks a new digital retail offering in Pakistan, though the source provides no sales or investment figures.