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Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

Business Recorder • • 1 min read

Apple launches M6 MacBook Pro and iMac, pitches faster on-device AI

Apple introduced a 14-inch MacBook Pro and a new iMac, both using its M6 chip, Business Recorder reported on Tuesday. The company says the chip is designed to improve performance when artificial intelligence tasks run on the device. The laptop is priced from $1,999 and the iMac from $1,499.

Pre-orders begin Wednesday across 35 countries and regions, including the United States, with sales starting November 6. Apple says the M6 MacBook Pro offers graphics performance up to 30% higher and AI performance up to 25% higher than the M5 version, alongside battery life of as much as 24 hours. The M6 iMac is said to deliver up to five times the on-device AI performance of the earlier M4 model; Apple is also holding an event in Los Angeles on October 28.

At a glance

  • Apple unveiled an M6-powered MacBook Pro and iMac.
  • Pre-orders start Wednesday in 35 countries and regions.
  • The new devices focus on faster graphics and on-device AI.
Sectors:Technology & Communication

Originally reported by Business Recorder

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