Social media influencers to pay 10pc WHT

Business Recorder reported that the FBR's new Withholding Tax Card 2026 sets a 10 per cent deduction on platform revenue for digital content creators and social media influencers who are not filers, effective July 1, 2026. Filers in the same group face a lower 5 per cent rate, and the Active Taxpayers List is what separates the two categories. The card was issued on Tuesday and reflects every withholding amendment introduced through the Finance Act 2026.

The updated card, which runs up to June 30, 2026 under the Finance Act, also sets revised withholding rates for buying and selling immovable property. Changes for salaried persons appear alongside these property rates, which cover the real estate sector. According to the publication, the social media rule is contained in section 154B of the Income Tax Ordinance.