PIBF to hold 3-day ‘Mera Brand Pakistan’ expo from 14th

According to Business Recorder, the Pak International Business Forum (PIBF) will host a three-day exhibition called Mera Brand Pakistan at Expo Centre Lahore from August 14 to 16, 2026. The event is designed to promote Pakistani brands and display locally produced goods, while giving companies a chance to look for new domestic and overseas markets. Organisers say the aim is to raise the national profile of Pakistani products at home and abroad.

PIBF officials Muhammad Ejaz Tanveer and Abdul Wadood Alvi said local businesses, industries, IT firms, entrepreneurs and academic institutions will share a single platform. Exhibitors can meet potential buyers, form business links and identify ways to widen their presence in markets. Families and children will also be catered for, with entertainment and gifting activities planned over the three days.

The organisers say they are working to improve the event on last year's edition and have asked businesses, exhibitors and other stakeholders for suggestions. PIBF leaders have urged industry to take part, arguing that collective effort is needed to showcase Pakistan's industrial and entrepreneurial potential internationally. The forum says the ultimate goal is to encourage entrepreneurship and strengthen export potential by linking local firms with buyers at home and abroad.