Printing, signage industry holds vast growth potential: SMEDA

Nadia Jahangir Seth, chief executive of the Small and Medium Enterprises Development Authority (SMEDA), told a gathering in Lahore that the printing and signage sector can become a strong engine for innovation and enterprise-led growth among smaller businesses, according to Business Recorder. She addressed the opening of the 9th International Digital Printing & Signage Exhibition at the Expo Centre as guest of honour. Digital and creative solutions, she said, are giving firms fresh openings to expand and compete at home and abroad.

She said the show pointed to the trade's enterprising spirit and its preparedness to take up emerging technologies and new business models. SMEDA, she added, is working on formalisation through the SME Registration Portal, easier access to finance, digital adoption, product quality, standards and wider export access. She called for closer cooperation among the authority, industry bodies, technology providers, lenders and firms to identify sector-specific constraints.

Saleem Tanoli, chief executive of Fakt Exhibitions, said the event was meant to draw together key sector participants, tech suppliers, makers, wholesalers and business owners in one place. The All Pakistan Outdoor Advertisers Association said heavy turnout from home and overseas participants signalled rising faith in the local market and hoped the show would produce fresh business ties and technology transfer. Exhibitors displayed new products and digital developments across the printing and signage domain.