Nvidia customers notified about AI-related price hikes above 15%, Bloomberg News reports

Business Recorder, citing a Bloomberg News report published on Saturday, said several of Nvidia's largest buyers have been told that servers using its AI processors will cost substantially more. In many cases the rise is above 15%, driven largely by sharply higher memory chip costs.

The higher pricing will apply to machines delivered early next year, covering those that use Vera Rubin or Grace Blackwell chips. Final amounts depend on the chip generation and memory setup, according to individuals briefed on the matter as cited by Bloomberg. Reuters could not immediately confirm the account, and Nvidia had not yet replied to a query sent after the working day ended.

Server makers working on contract for major data center operators, including Microsoft, Google and Oracle, have reportedly told their own customers about the coming rises. The report also treats Nvidia as a barometer for the wider AI market, which spans chipmakers and firms that fund data center expansion. Nvidia's quarterly earnings are due on 26 August.