Pakistani startup ABHI partners with Saudi’s NOX Group

Pakistani fintech firm ABHI has teamed up with Saudi-based NOX Group, according to a Business Recorder report on a statement released Thursday. Staff at NOX Group can draw down a share of salary already earned, in real time, before the regular pay date. The arrangement uses ABHI's earned wage access offering, which the company describes as a way for workers to gain more control over cash flow.

ABHI co-founder and CEO Omair Ansari said financial wellbeing depends on having more command over income already earned, rather than waiting for a fixed payday. The statement tied the move to Saudi Arabia's Vision 2030 agenda, noting that employers are looking beyond traditional pay to build richer employee experiences. ABHI was founded in 2021 by Ansari and Ali Ladhubhai and says it builds infrastructure for financial access across emerging markets.

The company operates in Pakistan, the UAE, Saudi Arabia and Oman, and reports partnerships with more than 7,000 businesses and over 1 million users. In August, ABHI Bank announced plans to list on the Pakistan Stock Exchange and raise roughly Rs2 to 3 billion through an initial public offering, after acquiring and turning around a bank about eighteen months earlier.