Adobe to offer free access to AI tools in Saudi Arabia in $4 billion deal

Business Recorder reported that Adobe said on Monday it has widened its partnership with Saudi Arabia's Ministry of Communications and Information Technology and Humain, a firm backed by the Saudi government. Under the arrangement, more than 27 million eligible citizens and residents of the kingdom will receive a year of no-cost use of Adobe's AI-powered tools. The package covers the Firefly Standard subscription tier and Premium features within Adobe Express.

The image generation model is being built jointly by Adobe and Humain, with the Saudi sovereign wealth fund providing backing. It is tuned to Saudi culture and will let users produce culturally aligned pictures from Arabic-language prompts. Adobe added that the no-charge access is set to begin by the end of 2026, and the total commitment is worth more than $4 billion.

The partnership was first announced in November, aimed at expanding Humain's tools for generating Arabic content across the wider Middle East. For Adobe, the expanded deal is expected to support user growth for its AI products in a crowded design software market, where smaller firms are rapidly gaining share.