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Audi, SAIC Motor set up innovation hub for China-exclusive brand

Business Recorder • • 1 min read

Audi, SAIC Motor set up innovation hub for China-exclusive brand

Business Recorder reported, citing a company statement, that Audi and its Chinese partner SAIC Motor have set up an innovation hub for the AUDI brand, which is sold only in China. The Shanghai-based joint venture will work on driving-control and vehicle technologies, along with smart cockpits that use AI to create immersive experiences, plus next-generation driver-assistance systems for premium Chinese buyers. The companies have not disclosed how the venture is owned.

Audi and SAIC plan to jointly develop four entirely new models on the ADP 2.0 platform, which is described as an architecture built for the next generation of smart, connected cars. These vehicles are intended to expand and round out the brand's line-up in China. The first one is scheduled to reach the market in 2028.

At a glance

  • Audi and SAIC Motor formed a joint innovation center focused on the AUDI badge, sold only in China.
  • The Shanghai-based venture will cover vehicle controls, smart cockpits and driver-assistance systems.
  • Four all-new AUDI models will be developed on the ADP 2.0 platform, with the first due in 2028.

Originally reported by Business Recorder

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