Ministry of Brands opens off-price store

Ministry of Brands, an international off-price retailer, has entered Pakistan with its first store, which opened in Karachi's DHA Phase 6 on August 12, 2026. According to The Express Tribune, the store's official grand launch is set for September 5. The three-storey outlet features global high-street, premium and designer labels with reductions of up to 90%.

The range spans fashion for women, men and children, along with footwear, handbags and accessories, and more than 2,000 international names such as Ferragamo, Ralph Lauren, Tory Burch and HOKA. The business relies on official arrangements with major retailers and department stores in America and Europe to source its stock. As a result, shoppers in Pakistan can buy authentic branded items locally without travelling overseas.

Director Noor Mandviwalla said the venture aims to bring well-known labels closer to home, so that buying them no longer depends on air travel, foreign currency or a large budget. Her comments frame the store as a way to make designer fashion accessible within Pakistan.