Five takeaways from Apple’s biggest product showcase of the year

Business Recorder reported that Apple unveiled its first foldable smartphone, the iPhone Duo, and the iPhone 18 Pro line-up at an event on Wednesday. The showcase, led by new CEO John Ternus, also offered a view of how the company plans to approach the AI era.

The Duo starts at $1,999, roughly $100 above Samsung's Galaxy Z Fold8 and Google's Pixel 11 Pro Fold at comparable base storage, and offers up to 2 terabytes, a capacity the rival foldables lack. Pre-orders open October 16 and sales begin October 23. The iPhone 18 Pro and Pro Max rose $100 to $1,199 and $1,299, as memory chip costs surged.

Apple also launched the Apple Watch Series 12 and Ultra 4, along with AirPods starting at $129. Ternus framed privacy as the company's main differentiator in the AI era, with most AI tasks run on the device and cloud processing used only when extra computing power is needed.