US goods reshape shelves

Canadian consumers are increasingly choosing domestic goods over American products, according to The Express Tribune, and the shift is changing what supermarkets sell. Grocers are being pushed to make country-of-origin labels clearer and to find new sources of supply. In Ontario, Vince's Market president Giancarlo Trimarchi used Facebook to show shoppers that most produce in his stores is Canadian, following angry emails and complaints over US produce on his shelves.

The campaigns are rooted in a bitter trade war between the United States and Canada, which has made shoppers more aware of where their money goes. The Buy Canadian drive began last year, when Donald Trump introduced levies on goods from Canada, and it gained fresh momentum in recent weeks after trade talks collapsed and the US president signed an executive order.

The report does not name any company listed on the PSX, so the development is best seen as a broader picture of retail buying under trade pressure. Its focus is on Canadian supermarkets and their suppliers.