SMCPL flags fraudulent accounts misusing Arif Habib’s name

Safe Mix Concrete Limited (PSX: SMCPL) has warned investors about counterfeit accounts and pages on TikTok, Facebook and other internet platforms, along with scam phone calls aimed at clients of Arif Habib Group and the public, Mettis Link News reported. The bogus activity borrows the identity of Arif Habib, the company's sponsor and chairman of the Group, including through AI-generated and deepfake videos. The operators are said to be soliciting money through invented investment schemes.

The company has denied any involvement in these schemes, saying neither Arif Habib, the company nor any Group entity has launched, endorsed or been linked to them. On 4th September 2026 it filed a complaint with the National Cyber Crime Investigation Agency (NCCIA) seeking a case, an investigation and removal of the content, and it says legal action against those responsible is under way. The notice follows an earlier public notice by Arif Habib Limited dated 31st July 2026, and a caution has also been posted on the company's website.

Investors and the public are urged to avoid engaging with such calls or content, or acting on them. Arif Habib Limited is the only Group entity authorised for investment information, and official announcements are shared only through company websites and the Pakistan Stock Exchange.