Nissan to launch hybrid Rogue in US in November, Americas chairman says

Nissan will introduce its Rogue e-Power hybrid in the United States in November, according to Nissan Americas Chairman Christian Meunier, who spoke at a Monday media briefing in Yokohama. Business Recorder reported that Meunier expects hybrids to reach a 30% to 40% share of mid-sized C-segment sales in that country within a short time.

Meunier said the Japanese carmaker has sold over 2 million e-Power vehicles worldwide, yet the technology has never been offered in the US before. Nissan intends to bring the smaller Kicks e-Power hybrid to the US and Canada as soon as it can, and it hopes to add hybrid systems to bigger SUVs and pickup trucks later. Meunier said local output of the Rogue e-Power could begin in 2028 at the earliest.

Nissan is aiming for 80% localisation of its US manufacturing by the close of 2030, up from about 65% now and 40% before tariffs took effect in early 2025. Meunier does not expect the US to open its market to Chinese carmakers within the next five years, as most manufacturers strongly oppose the idea over concerns about cheap Chinese competition. Nissan is nevertheless getting ready for the possible arrival of Chinese brands there by cutting development cycles and reducing costs.