TDAP marks record participation at Saudi Food Show 2026

According to Business Recorder, the Trade Development Authority of Pakistan recorded its largest participation yet at the Saudi Food Show 2026 in Jeddah, opening the Pakistan Pavilion at the Jeddah Superdome. A delegation of 30 Pakistani companies from sectors including rice, pulses and grains, meat and poultry, beverages and packaging machinery is taking part. Fourteen rice companies alone are exhibiting under the TDAP banner, adding to Pakistan's growing presence in global food trade.

On the opening day, Consul General Syed Mustafa Rabbani, Dr. Shagufta Zareen and the Trade Counsellor in Jeddah toured the pavilion. Zareen briefed the visiting dignitaries on stall placement, country branding, pavilion design, media outreach and upcoming B2B matching sessions at the Consulate General. TDAP has also put together an official trade delegation of 13 rice and meat exporters, while a new executive networking lounge inside the pavilion will host dedicated B2B consultations.

Speaking at the event, Consul General Syed Mustafa Rabbani described the participation as a strong sign of Pakistan's commitment to trade diplomacy and export-driven expansion. The Commercial Section has also invited Saudi buyers from the rice, pulses, processed food, beverages, salt, meat and poultry sectors to attend targeted B2B sessions and an official networking dinner.