Brazilian market: Pakistan needs well-tailored, sector-specific strategy: LCCI

Lahore Chamber of Commerce and Industry president Ali Hassam Asghar has urged Pakistan to adopt a tailored, sector-by-sector plan for Brazil, according to Business Recorder, because bilateral trade remains well below the potential of both countries. Speaking after a meeting with Dr Muhammad Babar Chohan, Pakistan's trade counsellor and head of mission in Brazil, Asghar called for stronger business-to-business ties and dependable market intelligence.

Chohan said Brazil, Colombia and Venezuela offer considerable potential for Pakistani exporters, and that buyers, standards and competitor prices must be understood market by market. He described FoodAg 2026 in Karachi as a chance to bring Latin American buyers to Pakistan, recalling that around 15 chief executives from Brazil and Colombia visited the city at the previous expo and generated contacts, particularly in textiles. Asghar also requested data on Indian exporters selling to Brazil so that local firms could gauge rivals and their share of the market.

Other LCCI office-holders pressed for diversification beyond conventional export categories and a strategy built on competitiveness, quality and buyer relationships. Former LCCI senior vice president Nasir Hameed Khan said Pakistan's share of Brazil's imports, around USD280 billion, is reportedly only 0.04 percent, despite strengths in rubber products, apparel, textiles and medical supplies.