International Poultry Expo (IPEX) 2026: Adviser highlights benefits, potential of poultry industry

Haroon Akhtar Khan, Adviser to the Prime Minister for Industries and Production, urged a comprehensive export strategy so that Pakistan's poultry sector can build a firm presence in overseas markets. Speaking at the International Poultry Expo (IPEX) 2026 in Lahore on Thursday, he argued that the industry could become a significant contributor to food security, jobs and economic growth, Business Recorder reported. He added that the sector had mostly served domestic demand, and the next step was competing abroad.

He said Pakistan needs producers that work more efficiently, offer affordable nutrition and meet global quality norms. He stressed uninterrupted supplies of poultry feed and soybean imports, saying such decisions should rest on clear requirements and fixed timelines. He also listed halal certification, disease surveillance, traceability, biosecurity and cold-chain efficiency as steps to protect export opportunities.

Punjab's Minister for Industries and Commerce, Chaudhry Shafay Hussain, noted that 26 overseas firms had booths at the exhibition alongside local poultry companies. He said the government is taking steps to lower poultry feed prices and promote soybean cultivation, with technical help to be sought from the US, Canada and Argentina. He added that cheaper feed would eventually pull down poultry meat prices.