Apple bets on new screen gadget, Siri AI in home device push

Business Recorder reported that Apple unveiled a set of smart products on Tuesday, led by the HomeView, a tablet-style device priced from $299 that goes on sale next month. The launch is a wager that an AI-upgraded Siri assistant can help the company take a larger slice of the crowded connected home market. Apple has spent a decade dabbling in that segment with little major success, the report noted.

The 7-inch device, which can be mounted on a wall or set on a tabletop, has face recognition and can control doorbells, thermostats and smart locks. Apple demonstrated it mostly through voice commands, with Siri handling requests from several household members in parallel. Amazon, which recently launched premium tablets, and AI upstarts such as OpenAI are also seeking a foothold in the category.

Visible Alpha Research's Melissa Otto said the aim appears to be higher-margin services revenue from Apple TV, Apple Pay and iCloud. Forecasts cited in the report put Apple's 2027 services revenue at $138 billion, up 12%. The stock was trading about 1% higher on Tuesday afternoon, having earlier reached a record. It has gained 25% this year, against 21% for the Nasdaq 100 over the same period.