PARCO Gunvor Limited: First OMC in Pakistan to win a Blue Dragon for 'Best Campaign of Pakistan' at Dragons of Asia 2026

The Express Tribune reported that PARCO Gunvor Limited collected a Blue Dragon in the category for the best campaign in Pakistan at Dragons of Asia 2026, along with a Gold Dragon in the Small Budget Category. The awards honoured its International Women's Day effort, a campaign built around the hashtag #SplitTheTimeTax. The work was also nominated for the best campaign in Asia.

The campaign, developed under the Bangles of Strength platform, drew attention to unpaid and unseen work carried out by women. It turned the sound of glass bangles into a ticking clock, a symbol of effort and invisible labour. The call to action urged households and communities to share responsibilities, based on the view that progress needs collective participation.

According to the report, the company describes itself as a progressive energy and mobility firm that wants to move beyond conventional mobility offerings. The firm's priorities span new ideas, inclusiveness, environmental responsibility and customer satisfaction. The article presents the campaign as part of a wider push to recognise women's contributions and let their voices influence decisions.