OpenAI expands ChatGPT ads to Pakistan and 25 more countries in bid to boost revenue

OpenAI is bringing advertising on ChatGPT to Pakistan and 25 other countries, taking the platform’s ad footprint to 89 markets, The Express Tribune reported. The rollout spans Asia, Europe, the Middle East and Africa, alongside 14 additional Latin American markets. OpenAI is widening this revenue stream as it prepares for a possible public listing.

The company said in August that advertising had reached an annualised revenue run rate of $1 billion, and that over 100,000 advertisers had used ChatGPT to run campaigns. In the newly added countries, advertisers can place campaigns through technology partners or the company’s Ads Manager. Advertising will be confined to ChatGPT’s Free and Go subscriptions, while Plus, Pro and Enterprise will remain without ads.