BYD launches luxury brand Denza in India, taking on Mercedes, Toyota

BYD introduced its high-end Denza marque in India on Friday, unveiling two electric vehicles aimed at affluent buyers. The seven-seat D9 sport utility vehicle is priced at USD95,600, while the four-door Z9 GT performance model costs USD166,600, Business Recorder reported.

The move extends BYD’s effort to build a premium profile after bringing Denza to Europe earlier this year. Luxury vehicles account for just over 1 percent of India’s 4.4 million passenger-car sales in 2025, while import duties of up to 100 percent affect BYD’s ability to bring Chinese-built cars into the market; the company has not been able to establish a factory there under investment restrictions. Mercedes-Benz and Toyota are among the brands it is challenging, and Hyundai plans to introduce Genesis in India next year.