Editorial policy

Standards

We write in a neutral, factual style: who, what, when and how much, then context. We do not use hype, speculation or opinion.

• Headlines state the news, with the key number where there is one
• Every figure and claim must match the source material, and the wording must be our own
• No investment advice, recommendations, price targets or predictions
• Quotes are used only when taken verbatim from a source

Sourcing

News Desk stories are written in our own words from facts in company filings, exchange data, official notices and reporting by Pakistani publishers. We do not copy another outlet's wording, and we do not present another outlet's exclusive as our own reporting. News Desk stories are not individually attributed to publishers and do not list their sources; stories on company announcements may link to the PSX filing they are based on. Investify summaries of publisher stories name and link the original, which remains the author of record.

Use of AI and checking

We use automated tools to write stories, summarise publisher stories and translate into Urdu, working only from the material gathered for each story. Automated checks compare every figure and claim with that material and check that the wording is original before publication. A story that fails is rewritten automatically or not published, and company-filing stories that fail are reviewed by an editor before publication. We do not use web search for research. Figures, tables and charts come from real data and are never generated by AI. Illustrations on News Desk stories are AI-generated images and carry descriptive alt text. Each News Desk story carries a note saying it was produced with automated tools and checked against its source material.

Corrections and updates

We correct errors promptly and openly. A correction is added to the story with its time, and the story's modified time changes. Material new information is added as a dated update. Report an error at support@investify.pk.

Conflicts of interest

Investify and the News Desk hold no positions in the securities they write about and take no payment to publish or shape a story. Investify is not a brokerage and does not give financial advice.

Feedback

Readers can send feedback, complaints and tips to support@investify.pk. We read every message and reply when a response is needed.