REAP steps up efforts to foster innovation

The Rice Exporters Association of Pakistan (REAP) has expanded its engagement with research bodies and business representatives during visits to Tando Jam and Larkana, Business Recorder reported. The discussions covered ways to improve rice production, product quality and export competitiveness, alongside obstacles facing exporters.

In Tando Jam, REAP representatives met Sindh Agriculture Research Institute officials to discuss research, innovation and modern farming technologies. They also toured the Rice Research Centre in Dokri, where staff outlined cultivation methods, rice varieties and work at a facility that studies varieties in controlled conditions. In Larkana, the delegation discussed export and sector-development concerns with the local chamber of commerce.

REAP said the outreach is intended to build cooperation with research institutions, government departments and business stakeholders, while encouraging technology adoption and addressing exporters’ challenges. The reported activities concern the rice export industry and its efforts to support sustainable growth.