Pakistani cement maker to enter mass-market EV segment through Chinese imports

Thatta Cement plans to enter Pakistan’s electric-vehicle business through a wholly owned subsidiary, starting with imports of fully assembled vehicles from China. Business Recorder reported that the company disclosed the plan in a filing to the Pakistan Stock Exchange on Thursday, following approval by its board.

The company says the venture will focus on affordable, compact vehicles for mass-market buyers rather than premium customers. It has not shared the planned investment amount, while possible local assembly and related activities are described as future options. Thatta Cement cited growing consumer interest, new brands and government incentives as factors behind its move, but the source also notes that the sector needs sustained support and infrastructure development.